A total of 390 responses were received during the consultation period, 309 of which were from student households.
The attached report provides analysis of the responses received, but in summary:
- 68% of respondents indicated the 'crap' version of the leaflet was most likely to grab their attention. 18% indicated it was the 'Bins' version, and 12% stated that both were equally likely.
- 49% of respondents indicated the 'crap' version of the leaflet was most likely to encourage them to read the leaflet. 27% indicated that both versions were equally likely, and 22% indicated it was the 'Bins version.
- 90% of respondents had no concerns regarding the use of the 'Crap' leaflet if enclosed within an envelope, and 96% of respondents indictaed that the leaflet shoud be used if there was a benefit to students. 3% (13) of respondents indicated that they would be concerned if the 'Crap' leaflet arrived through their letterbox even if enclosed within an envelope. This included both personal concern/offence, and concern that children may see the leaflet).
This consultation will take you less than five minues to complete and you will have the chance to win pair of Apple AirPods as part of a free prize draw.
At the start of each academic year, we provide information to students to help them use Sheffield's bin collection services. We know this is really important, because lots of students arrive in Sheffield from other parts of the country and are used to very different waste and recycling services.
This year we have taken a new approach to the style and messages used in our communications which we hope has made them more interesting and engaging for students.
If you are a student, we want you to tell us what you think about the new approach. Have we got it right? Or have we got it wrong and need to try again?
We also want to hear from you if you are not a student to understand what approach you think we should be taking.
This consultation has now closed.
We will use the feedback received from this consultation to inform what we do for future student bin campaigns.
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